Today sees the launch of the brand new Cinefex visual effects blog. It’s just gone live so, frankly, the best thing you can do is stop reading this and go there instead.
The inaugural post is written by Cinefex publisher Don Shay, and it does a splendid job of setting out the new blog’s agenda. While the parent magazine’s mission remains unchanged – “to report rather than editorialize, to remain diligently objective, rather than subjective” – the blog will be more, you know, bloggy.
“Magazines used to be a one-way form of communication,” says Don. “Aside from the rare letter or phone call, praising or criticizing what we had produced, we worked largely in a vacuum. No more. Today, with the internet and social media, content provider and content consumer are intimately linked. And we’re thinking maybe its time to loosen up a bit.”
This loosening-up process gains pace tomorrow with the publication of the first post by the blog’s regular writer.
I’ll be posting daily articles on the Cinefex blog throughout the rest of this special launch week, talking about whatever’s caught my eye in the world of visual effects. Next week I’ll settle into a regular Tuesday slot, with other contributors chipping in from time to time. To make sure you don’t miss a single post, visit the blog now to subscribe.
Cinefex is a quarterly journal devoted to cinema visual effects. Its unbroken print run began in 1980, when it covered the films Alien and Star Trek: The Motion Picture. Since then, it’s delivered in-depth coverage of almost every major effects film, as well as a host of minor ones. The list is truly enormous, and includes the Star Wars trilogies, Jurassic Park, The Matrix, Avatar. The latest issue digs beneath the skin of blockbusters from the summer of 2013, including Elysium and Pacific Rim.
In recent years, Cinefex has expanded its offering to include an online version of the print edition, plus an interactive iPad edition featuring double the quantity of behind-the scenes photos and stunning video content. Next year, the magazine’s entire 33-year back catalogue will be available for download through the groundbreaking iPad app. With its daily updates, the Cinefex Facebook page has become an essential destination for visual effects professionals and fans alike.
But you don’t have to take my word for it. Here’s what legendary director and filmmaker James Cameron has to say:
We are moving toward a time when the only limitation on a filmmaker is his or her imagination. But that will only be true if we stay abreast of the skills and technology the visual effects industry has to offer. Cinefex is the one true source. Read it to expand your vision.